CATS2008 session: Concerns-based adoption model (CBAM) for faculty technology adoption

Presented by Jim Julius, Cal State somewhere-down-south San Diego State University.

Concerns-based adoption model references Michael Fullan’s change map- you need the following to achieve complex change (like adoption of technology on campus): vision, skills, incentives, resources, action plan. Absent any one of these, you will have problems! The least severe is the lack if incentive – this results in gradual change. I see our rollout of the Vista LMS of this; faculty had no incentive to move, not even the prospect of free instructional design services (Northern Arizona model).

Components of CBAM:
stages of concern
These range from lower (self-focused) to higher (impact). Stages can be assessed through 35-Q survey.

  • 0: awareness
  • 1: informational
  • 2: personal
  • 3: mgmt
  • 4: consequence
  • 5: collaboration
  • 6: refocusing

Lower stages (0,1,2): needing more information, to see it personally.
Middle stages (3): mechanics (how to)
Impact stages (4,5,6): how is this helping, how can I make this better?

Level of use tool : this is an interview metric performed by trained interviewers – data found to be less useful than levels of concern except for research.

Innovation configurations involves developing a local, specific rubric to measure implementation and make a “map”. This helped Jim Julius’ group to determine action to take based in results: more constant communication, continued development.

2 thoughts on “CATS2008 session: Concerns-based adoption model (CBAM) for faculty technology adoption

  1. Thank you, Lori. I took these notes on my iPhone while in the session, and one-finger hunt’n’peck typing tends to slow me down and apparently I couldn’t be bothered to read the program.


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